Following the recent addition of Vine, Twitter has stepped up their game once more with its new music service. Although there has been no official announcement from Twitter execs, a buzz has been growing primarily off of quotes from Ryan Seacrest. Apparently chosen as one of the priveledged few to give this new service a test run, he tweeted last thursday: “playing with @twitter's new music app (yes it's real!).” The new service was rumored to be launching yesterday, but the true functionality has yet to be seen. Going to www.music.twitter.com will bring you to the new login screen, but unfortunately loops you back to the original login screen. It seems Twitter still has a few kinks to work out, but based on their history of success, it is only a matter of time before this new service is up and running with the big boys.

It will be interesting to see what the finished product looks like and how it functions. Although there are existing music discovery websites and applications out there, none of them come close to the reach of Twitter. Initial reports are pointing towards an embedded music player within the tweets which we believe will be a key factor in its success. If users are forced to click on links, therefore opening up a third party service, that will certainly hamper Twitter music's advancement in the market.

This new service has the potential to revolutionize the music industry. Not since the days of MTV's TRL has there been a centralized platform for trending music reaching millions of people. It is safe to say that we are excited for this new service and cannot wait to get signed up and try it out!

-Mike