One of the most common mistakes businesses make on Facebook, is underestimating they strategy needed for a successful post. In order to achieve a truly engaging post, a business needs to do a certain amount of research and understand the best practices involved for each post. The infographic below, created by Shortstack, highlights 10 simple, but effective, ways you can improve your Facebook status updates.
-Mike & Samantha
You have heard it before and you will hear it again, an engaged brand is a successful brand. Out of all the social media options out there, Twitter has become one of the go-to platforms for customer engagement. Twitter is a fantastic channel for brands to create a conversation with their fans. Of course, a large number of fans and an increased tweet frequency has a lot to do with the success of a brand, but as we can see from the infographic created by Nestivity below, it is not a direct correlation. Having 10 million followers sounds like an impressive number, and it is, but if that following isn't engaged, it doesn't really mean anything. A few of the more interesting facts we gathered from this infographic are:
Remember, engagement is king. Take notes from the top brands on this list and try implementing similar tactics into your own Twitter campaign.
-Mike & Samantha
You may have never heard of EdgeRank before, but chances are you interact with it every day. EdgeRank is the algorithm used by Facebook to determine what shows up on your News Feed and when. With 2,835,000,000 minutes spent on Facebook News Feed PER DAY, it is quite important for brands to understand how to get in front of their fans. Considering 96% of users never return to a brand's page after the initial visit, taking advantage of the News Feed is crucial. The infographic below shows how EdgeRank works and how important it really is.
-Mike
Are you one of the 13 million Facebook users who have not touched their privacy settings? Many people may not be concerned over their privacy settings on Facebook, but with Graph Search rolling out to the masses soon, your personal information security will be at an all time low. If allowing strangers to see your personal information online doesn't scare you, the fact that 91% of employers admit to using social network sites to screen potential employees might. With everything from your vacation pictures to banking information being stored online these days, security is becoming more and more crucial. Be smart and take the time to understand the security settings, not only on Facebook, but all of your other online accounts. The hassle of reading the fine print now is nothing compared to something like identity fraud later. Check out this infographic to learn a little more about the privacy trends on Facebook:
-Mike
If you were asked who uses social media, most people would probably be OK with the answer: everyone! While it may seem like everyone in the world is on social media right now, it can be interesting to actually break down the statistics and take a look. Besides, who doesn't love a good infographic?
Most of this information may not shock you, but one stat that surprised us was the By Household Income. According to this research, the lowest income bracket (30K and less) has the greatest percentage of social media users, 71%. This may be counterintuitive due to the fact that most people would assume the more household income, the more digital devices to use social media with. However, like we posted recently, more people are reported to have mobile phones that toothbrushes these days, regardless of income. Does lower income cause greater social media user, or does more social media use cause lower income? The 21st century version of which came first, the chicken or the egg.
-Mike