Starting today, April 23rd, Pizza Hut is launching an app for Xbox Live that will allow you to order a pizza straight from your Xbox console. This idea is so simple, yet so genius, it is amazing that this service has not already been created. Now, this is not the first alternative ordering method to be introduced, but it is the first time someone can order food straight from their gaming console. Some may be wondering why this is even necessary. It seems very similar to picking up the phone or jumping on Seamless.com to order food. However, if any of you know a true gamer, things like food often come second to getting that high score. From what we've seen so far, we think this new ordering system is an amazing idea considering how huge the gaming community is and how all consumer activities are quickly going digital. We can't wait to see it take off to include many new companies and restaurants.

-Mike